good design communicates visually
studio@behavior2.com
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behavior2
Visual Design. Branding. 3D. Art. Motion. — Standard Design Fare.
1. There is no about, no services, no contact pages. Everything you need is here and in the project pages.
2. Most designs that make it across studio desk end up posted here. (Minus the NDA's of course, secrets are secrets)
3. If you stay here long enough, live chat will pounce on you.
Altonics
Read the lips.
Identity, Naming, Packaging, Web, Copywriting, 3D
Fruits, vegetables, berries and roots. A biodegradable produce sticker with a color system to ensure it always stands out in the produce aisle.
Color System for Altonics Produce Sticker Family
Bonus Bakery
How to design interactive liege waffle packaging for the whole family
Macro waffle photography, hand drawn characters, a maze to explore and a contest to enter. Kids love it, parents love their kids loving it.
Packaging / Branding / Art Direction
Making packaging part of the product with a hand drawn maze illustrations and a contest
Adventures with Waffle Packaging
Red Roastery
How to create a video ad for new line of cold brew coffee
Showcase the packaging. Simple set. Telephoto lens for minimal distortion. Spray water. Rinse and repeat, repeat, repeat.
Packaging / Branding / Advertising / Animation
Two cans and way too much water was used to create the video for Red Roastery line of cold brew coffee packaging.
Thirst quenching cold brew coffee
NutritionAide
How to design eye-catching brand and packaging for micro green products
Four types of Greens + a Brilliant Blend. Fly to outer space with them. Microgreen packaging that breaks the pattern of how organic natural products are packaging. NutritionAide in Vancouver BC.
Packaging / Branding / Materials
Nutrient dense, delicious superfoods get shiny new packaging
Spaceage Microgreens Brand
Top Hat Kombucha
How to design a set of bottle labels for a premium, minimal aesthetic
Two labels paired. Premium, textured Neenah Laid stock custom shaped into a stamp for primary display. Then a wrap around clear BOPP disappearing into the bottle, letting the vibrant kombucha colors come through.
Packaging / Branding / Materials / Consumables
Textured Neenah Laid paper applied as custom die primary label, with a clear, informational BOPP melting into the bottle to complete the look
Pairing bottle labels for a minimalist premium look
Red Coffee Roasters
How to design and package a distinctly cool cold brew coffee brand
Minimal, modern aluminum can packaging for Red Roastery's inaugural line of sweetned and unsweetened cold brew coffees.
Packaging / Branding / Materials
Matte finish aluminum can, glossy neon inks, abstract glitch art. Feel cool, look smart
Redshift Cold Brew Coffee Aluminum Can Packaging
Say Hello! Sweets
How to design glue-free, leak-proof, cube-shaped ice cream packaging
Food safe paper was sourced for the production and custom impositions developed to optimize material use. Layflat die, with snap in locks allowed for glue-free construction and easy folding.
Packaging / Materials / Manufacturing / Structural Design
A perfectly sized cubed, leak proof, glue free, eat straight from it without chilling your hands.
Ice Cream Box Structural Design
Altonics
How to design packaging for a product that comes naturally prepackaged.
Fruits, roots, vegetables and berries. Products that come without packaging. Yet packaging them reinforces the branding, catches the eye, and helps stores organize their inventory. Produce stickers with style :)
Packaging / Branding / Logic
The brief - “Our products don't need packaging, but it needs to be really nice”
Worlds Smallest Packaging
FEDFEDFED
How to design branded packaging to ship and deliver product packaging
Six sizes. Six colors. 2 to 12 trays of delicious inside. Version pictured here fits two trays and is printed with Pantone 5425 on base white undercoat to achieve saturated color reproduction.
Packaging / Logic / Product Design / Consumables / Materials
The brief - “Make our shippers striking, informative, easy to pack, easier to unpack, scan, and deliver”
Packaging for FED Packaging
Top Hat Kombucha
How to design an embossed bottle with spot printed ROPP cap
Building a custom mold bottle on top of an existing model. Spot printed (Pantone 2347) aluminum ROPP cap was used across the full line for a memorable, glistening-in-the-sun on a patio look.
Packaging / Branding / Sourcing / Materials / Manufacturing
Aluminum ROPP cap printed with PS 2347 - unifying finishing touch for kombucha packaging
Custom Aluminum Cap Design
Say Hello! Sweets
How to create a packaging illustration system for an ice cream product line
Water color illustrations were developed for Say Hello extended product line, pairing minimal artworks looking across packaging at the brand logo.
Packaging / Branding / Illustration
A set of hand drawn, watercolor packaging illustrations marking off each flavor
Ice Cream Illustration System
Red Coffee Roasters
How to package aluminum cans and achieve a comfortable-to-carry, branded look
PakTech handles in vibrant green, and cherry red matching and differentiating the sweetened vs unsweeted cold brew product ranges
Packaging / Branding / Sourcing
PakTech pairs with vibrant neon inks, protects the lids, and offers a handle to carry the cans
Branding with an aluminum can handle
Top Hat Kombucha
How to design a vintage brand aesthetic for kombucha packaging
Custom moulded bottles, abstract art, lean into color, make the bottles glow, printed aluminium caps, vintage stamp aesthetic. Top Hat Kombucha, Vancouver BC.
Packaging / Branding / Illustration / Structural Design
The brief - “Screw health — fit the brand at the cocktail bar”
Top Hat Kombucha Branding
Top Hat Kombucha
How to design kombucha brand and packaging to fit in at the cocktail bar
An alternative to health conscious kombuchas. Design was developed to fit at the bar counter next to premium spirits. Unique glass, tactile, textured paper. Glistening cap. Polished from every angle.
Packaging / Branding / Manufacturing / Structural Design / Materials
Embossed bottle, diecut label, printed cap, spot glossed UV, tactile all around
Bespoke Packaging for Top Hat Kombucha
Say Hello! Sweets
How to design a standout ice cream brand and packaging
Playful aesthetic, coupled with innovative cube structural design, a family of hand draw characters, a dynamic brandmark, and a saturated color scheme. Say Hello, Vancouver BC.
Packaging / Branding / Illustration / Materials / Structural Design
The brief - “Design a never-been-done-before ice cream brand”
Say Hello Ice Cream Branding
Top Hat Kombucha
How to design a set of bottle labels for a premium, minimal aesthetic
Two labels paired. Premium, textured Neenah Laid stock custom shaped into a stamp for primary display. Then a wrap around clear BOPP disappearing into the bottle, letting the vibrant kombucha colors come through.
Packaging / Branding / Materials / Consumables
Textured Neenah Laid paper applied as custom die primary label, with a clear, informational BOPP melting into the bottle to complete the look
Pairing bottle labels for a minimalist premium look
Top Hat Kombucha
How to design a set of bottle labels for a premium, minimal aesthetic
Two labels paired. Premium, textured Neenah Laid stock custom shaped into a stamp for primary display. Then a wrap around clear BOPP disappearing into the bottle, letting the vibrant kombucha colors come through.
Packaging / Branding / Materials / Consumables
Textured Neenah Laid paper applied as custom die primary label, with a clear, informational BOPP melting into the bottle to complete the look
Pairing bottle labels for a minimalist premium look
Red Coffee Roasters
How to design and package a distinctly cool cold brew coffee brand
Minimal, modern aluminum can packaging for Red Roastery's inaugural line of sweetned and unsweetened cold brew coffees.
Packaging / Branding / Materials
Matte finish aluminum can, glossy neon inks, abstract glitch art. Feel cool, look smart
Redshift Cold Brew Coffee Aluminum Can Packaging
Top Hat Kombucha
How to design a set of bottle labels for a premium, minimal aesthetic
Two labels paired. Premium, textured Neenah Laid stock custom shaped into a stamp for primary display. Then a wrap around clear BOPP disappearing into the bottle, letting the vibrant kombucha colors come through.
Packaging / Branding / Materials / Consumables
Textured Neenah Laid paper applied as custom die primary label, with a clear, informational BOPP melting into the bottle to complete the look
Pairing bottle labels for a minimalist premium look